With the COVID-19 outbreak stretching further across the world daily, the repercussions are widespread anxiety, fear, and disruption. Impossible to downplay, it is the human impact (it’s really a human tragedy), the real-world, immediate health concerns of the outbreak, that present the biggest concern, but for those businesses looking to maintain their activity, in alignment with this shifting focus, you have to be innovative and creative to survive. For small businesses and entrepreneurs, there are new challenges and a growing list of complications to consider in marketing, communications, messaging, inventory, packaging, supply chain, logistics, and new things are added daily.
April 5
How do you lead your business through the Coronavirus crisis?
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